How Bhreem turns a comment into a conversation
A closer look at what happens between someone commenting your keyword and a private reply landing in their inbox.
Connect a professional account
Authorise Bhreem through the official Meta connection. You keep full control and can disconnect at any time.
- Business or Creator accounts
- No password ever requested
- Tokens encrypted at rest
Choose your trigger
Pick the post or Reel and the words people should comment. Match on an exact word, any of several, or any comment at all.
- Exact, contains, or any comment
- Case, punctuation and emoji insensitive
- All content or specific posts and Reels
Reply and capture, automatically
The moment a comment matches, Bhreem sends your private reply and saves the commenter as a contact, with the post and keyword that brought them in.
- One reply per commenter, no spam
- Every lead saved to contacts
- Continue the chat in your inbox
Frequently asked questions
Straight answers, matched to how Bhreem actually works and what Instagram allows.
How much does Bhreem cost?
Instagram comment to DM automation is available at no cost, with fair use limits. Future modules such as the unified inbox and commerce may be paid.
Which Instagram accounts can connect?
Instagram professional accounts (Business or Creator). Bhreem connects through the official Meta connection.
Does it work with Reels?
Yes. You can trigger automations on comments on posts and Reels.
Can I choose specific keywords?
Yes. Reply on an exact keyword, on any of several keywords, or on any comment. Matching ignores case, punctuation and emoji.
Can I select a specific post?
Yes. Run an automation across all posts and Reels, or scope it to specific content.
Will it send several messages to the same person?
No. Bhreem sends one private reply per commenter per automation, even if Instagram retries a webhook.
Do I need a credit card?
No. You can connect an account and create your first automation without one.
Does Bhreem work with personal Instagram accounts?
No. A professional account is required, because private replies use the official Instagram messaging API available to professional accounts.
Is my Instagram password stored?
Never. Bhreem does not ask for your password. You authorise access through Meta, and connection tokens are encrypted at rest.
Is WhatsApp or the full unified inbox available?
The Instagram inbox is available today. WhatsApp, Messenger and the full multi channel unified inbox are on the roadmap and are clearly marked as coming soon.
Ready to automate your Instagram comments?
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